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Oleve's Michael Giardino: Distribution by NewForm E06

Scaling to $6M ARR with a team of 5

Author

Hamza Alsamraee
April 01, 2025

In E06, Michael Giardino, Co-Founder and CEO of Oleve ($6M ARR, 5 employees), shares the journey behind building viral consumer apps and his new app-holding company.

His take — while Big Tech like ByteDance can spend "$5M+ monthly on unprofitable ads," there are still "$100M ARR opportunities" that aren't being touched by incumbents.

Watch the full episode to learn why Michael believes holding companies are making a comeback in the consumer space, how his team sets clear metrics to decide when to kill a product versus double down, and why he thinks consumer marketing intuition remains an undervalued skill in today's market - plus his strategic perspective on revenue transparency as a recruitment tool and market signal.