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Distribution By NewForm: Superwall's Jake Mor

Superwall's Jake Mor and NewForm's Hamza Alsamraee on The Future of Mobile Apps: From Failed Ads to $3.5M ARR

Author

Hamza Alsamraee
February 10, 2025

Distribution Ep. 4 features Jake Mor from Superwall (#1 paywall optimization platform). Jake shares how he went from losing $25k in ad spend to building a $3.5M ARR fitness app through ruthless optimization, and why he thinks most founders overcomplicate growth.

His simple but effective approach to monetization changed how we think about paywalls. Most fascinating? His take on the future: 80% of Superwall's new customers are first-time creators using AI to build apps. "The bar for retention will be higher than ever, but someone's going to nail it and hit $50M ARR as a solo founder."

Watch the full episode to learn his full playbook on turning apps profitable, his approach to price discrimination, and why he believes AI will fundamentally reshape how we build and monetize mobile apps.