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Distribution By NewForm: Soundmap's Zibo Gao

Soundmap's Zibo Gao and NewForm's Hamza Alsamraee on UGC, Growth, and Distribution

Author

Hamza Alsamraee
January 21, 2025

Distribution Ep. 3 features Zibo, founder of Soundmap (#2 in iOS music)—an app letting users collect and trade songs they find around the world.

Zibo went from consulting to building one of the top music games, scaling through a simple playbook: dead simple ads and a focus on real UGC. Not gimmicky growth hacks.

His take? "Everyone forgot what UGC means—it's not freelancers making 10 videos a day, it's actual users who love your product enough to make content about it."

Watch the full episode here to learn why Zibo thinks most founders overcomplicate growth, and how focusing on genuine user love beats any growth hack.