2025: The Year of the Agent

2024 was transformative. Self-funded and determined, we built a kick-ass team that turned NewForm into a creative powerhouse. We scaled to serve over 50 clients, producing more than 2,500 ads monthly. While that growth is impressive, what really excites us is how we've helped our partners achieve their ambitious goals.

While the industry buzzed about AI-generated content, we saw a different opportunity. We realized the real breakthrough wouldn't come from automating content creation – it would come from amplifying human decision-making. That's why we've spent the last year building tools to support marketers drive better decisions.

Today, we're proud to introduce WillBot, our intelligent media buying agent. The first in the NewFrom AI marketing software suite.

WillBot isn't just another analytics tool – it's an AI-powered extension of your marketing team that integrates seamlessly with your existing workflow. It provides real-time insights across all your paid media channels, helping you make smarter decisions faster.

Key capabilities:

• Instant reporting, 24/7 – Get immediate answers to your performance questions through natural conversation, with dynamic visualization on demand.

• Cohort analysis – Uncover hidden patterns in audience behavior and identify your most valuable customer segments.

• Creative analytics – Break down performance metrics by creative elements across all campaigns to understand what truly drives results.

• Cross-platform insights – Get a unified view of your media mix to optimize spend across channels.

We built WillBot because we've been in your shoes. We know the challenges of scaling paid acquisition while maintaining efficiency. WillBot evolves with your workflow, letting you focus on strategy while it handles the heavy lifting of data analysis.

For our existing partners, thank you for growing with us. For those interested in seeing how WillBot can transform your performance marketing function, our CTO would love to show you a personalized demo.

To blue skies and all-time highs,

The NewForm Team